Overview

Zepto is a revolutionary quick-commerce company founded in 2021 by Aadit Palicha and Kaivalya Vohra. It promises grocery delivery within minutes, catering to the urban lifestyle's demand for speed and convenience. With a valuation of $5 billion as of June 2024, Zepto is disrupting the e-commerce space in India.

Business Model

Zepto operates on a dark store model, strategically placing micro-warehouses in high-demand areas. This enables them to ensure superfast delivery times, focusing on quality and efficiency.

Challenges

Initially, Zepto faced skepticism regarding the feasibility of quick commerce in a cost-sensitive market like India. However, they overcame this by leveraging technology and optimizing their supply chain.