Serves over 500 content brands worldwide.
Amagi
Overview
Amagi, founded in 2008, provides cloud-based solutions for broadcasting and targeted advertising. Its innovative platform helps media companies manage, distribute, and monetize their content efficiently.
Business Model and Offerings
Amagi operates on a SaaS model, offering tools for cloud-based playout, live streaming, and analytics. Key services include:
Broadcast automation: Managing content delivery.
Ad targeting: Personalized advertising based on viewer data.
Content syndication: Enabling global reach for media companies.
Key Milestones
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Expanded operations to the US, Europe, and APAC.
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Received $95 million in funding from global investors.
Impact
Amagi’s technology has reduced the costs of traditional broadcasting and made content more accessible to audiences globally. It has helped media companies optimize revenues through targeted advertising.
Challenges
Amagi’s technology has reduced the costs of traditional broadcasting and made content more accessible to audiences globally. It has helped media companies optimize revenues through targeted advertising.
Future Outlook
Amagi plans to develop more AI-driven features for content personalization and expand into emerging markets.
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Founded in:
2008
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Founded by:
KA Srinivasan
Srividya Srinivasan -
Headquaters:
Bangalore, India
