Overview

Gupshup, founded in 2004, is a leading messaging and conversational AI platform. It helps businesses create chatbots and engage with customers across multiple messaging platforms, including WhatsApp, Messenger, and SMS.

Business Model and Offerings

Gupshup operates as a B2B SaaS platform, enabling businesses to automate customer communication. Its services include:
Conversational messaging: AI-powered customer interactions.
Omnichannel engagement: Seamless integration across platforms.
Developer tools: APIs for chatbot creation.

Impact

Gupshup has transformed customer engagement by enabling personalized, real-time conversations. It has empowered businesses to improve customer satisfaction and loyalty while reducing operational costs.

Challenges

Scaling operations while maintaining service reliability was a hurdle. Gupshup’s robust infrastructure and partnerships with telecom providers helped address this.

Future Outlook

Gupshup plans to expand its conversational AI capabilities and enter new markets globally.