Overview

Founded in 2010, Zerodha is India's largest discount brokerage firm. It revolutionized stock trading by introducing a low-cost, transparent, and tech-driven platform that made trading accessible to retail investors.

Business Model and Offerings

Zerodha operates on a discount brokerage model, charging zero brokerage for equity delivery trades and minimal fees for other transactions. Its proprietary platform, Kite, offers intuitive trading features, real-time data, and analytics. Other services include:
Coin: For direct mutual fund investments. Varsity: A free financial education platform. Rainmatter: A fintech incubator supporting startups.

Impact

Zerodha democratized stock trading by eliminating high brokerage fees and educating users about investments. Its platform has enabled millions of Indians to participate in the stock market for the first time.

Challenges

Competing with traditional brokers and gaining user trust in the early years was challenging. Zerodha overcame this by focusing on transparency and providing exceptional customer support.

Future Outlook

Zerodha aims to introduce more AI-powered tools and expand its educational initiatives to foster a financially literate India.