Serving over 700,000 businesses across India.
Instamojo
Overview
Instamojo was founded in 2012 to help India’s small and medium-sized enterprises (SMEs) thrive in the digital age. The platform simplifies online transactions and enables merchants to set up online stores, share payment links, and manage sales with ease.
Business Model and Offerings
Instamojo operates as a freemium platform, allowing users to start free and pay for advanced features. It offers services like payment collection, shipping, invoicing, and analytics. The platform supports multiple payment modes, including credit/debit cards, UPI, wallets, and net banking, ensuring maximum accessibility.
Key Milestones
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Introduced features like eCommerce stores and marketing tools.
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Partnered with various financial institutions to provide working capital loans.
Impact
By empowering SMEs, Instamojo has played a significant role in India’s digital transformation. Merchants with limited technical knowledge can easily start selling online, growing their customer base without hefty costs.
Challenges
Initially, convincing small businesses to adopt digital solutions was difficult. However, with increasing smartphone penetration and digital literacy, the platform gained traction.
Future Outlook
Instamojo plans to introduce more AI-driven tools and expand its merchant base, targeting rural and semi-urban entrepreneurs.
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Founded in:
2012
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Founded by:
Sampad Swain
Akash Gehani
Aditya Sengupta -
Headquaters:
Bangalore, India
